The window of opportunity has opened for real estate investors, underpinned by cyclical and structural factors. Relative to global peers, Europe is further ahead in its repricing journey. The cyclical recovery will be different this time. Active asset management, granularity and alignment with the ‘mega forces’ will be key to success. Value add real estate is poised to capitalize on this unique environment and is instrumental to creating ‘future proof’ stock that is attractive to Core and other buyers.