Over the past two decades, a concept called ‘fast fashion’ inherently changed the fashion industry. Between 2000 and 2014, clothing production has doubled while 50% of it is discarded within the year. In addition, 73% of our clothes are landfilled and only 1% is recycled into new clothes effectively. The impacts of fast fashion are detrimental to both the environment and society and the industry is in need of a circular makeover.