Why Nobody Is Reading Your White Paper— And What You Can Do About It!

A 2016 study claimed that the average person’s attention span was 8 seconds, down from 12 seconds in 2000. The same study estimated the attention span of a goldfish at 9 seconds. While the science behind the study may be suspect, we can all agree that it’s hard to get people to read anything longer than a Tweet, much less a multi-page manifesto.