Gaming Levels Up as a Mass-Market Investment Theme

Allianz Global Investors’ July 2025 Leveling Up – Gaming Going Mainstream by Brad Reynolds and Mandy Shek explores the sector’s evolution into a mainstream growth opportunity.

• Scale: Global gamers rose to 3.3bn in 2024 and should reach 3.5bn in 2025—nearly half the world’s population—driving industry revenues toward USD 500bn by 2030.

• Catalysts: Nintendo Switch 2 sold 3.5m units in four days, while GTA VI (2026 release) is expected to set records, underscoring the sector’s cultural and financial clout.

• Trends: Broader demographics, earlier gaming adoption, and diversified revenue (live services, AAA pricing) support resilient, long-term growth.

How might equity investors position around gaming’s ascent to a fully mainstream asset class? The full report offers in-depth analysis.