Fact or fiction: SI is only about green issues relevant for idealists

Sustainability investing has come a long way in recent decades – though some people still think it’s only about green issues. Others believe it’s only relevant to a handful of idealists, led by pressure groups.

Both myths persist because one of the origins of modern sustainability was indeed in the ‘save the world’ campaigns of the 1960s. Organizations such as Friends of the Earth, founded in 1969, lobbied hard to stop some of the plainly unsustainable practices of that era, from deforestation (which sadly is still continuing) to pollution.