Asset managers

Storytelling gaining importance for fund managers

The story behind an investment fund or asset manager is taking an increasingly important place in the selection process. Performance and price will always matter, but there is more to it than that these days,' said Chris Chancellor of Broadridge this week at the cross-border distribution conference of Financial Times, Deloitte and Elvinger Hoss.

Continue reading?

Register or log in to continue reading. Investment Officer is an independent journalism platform for professionals working in the Luxembourg investment industry.

A subscription is free for professionals working at banks and independent asset managers.