Fund managers now need to be on TikTok

Credit: Ben Iwara | Unsplash
Credit: Ben Iwara | Unsplash
The rise of ETFs and banks’ growing ambitions to control more of the investment process are making it harder for active managers to reach clients. Fund houses must do more to share their expertise, said Carmignac deputy CEO Rose Ouahba. “You need to appear on podcasts and in the press, give interviews and be on YouTube and TikTok.”

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