
State Street Investment Management’s Mind on the Market (Oct 9, 2025) examines how unprecedented AI investment is transforming corporate spending and digital competition.
AI-driven capex has soared to $400B in 2025, up from $320B earlier estimates, fueling a powerful rebound in tech—S&P 500 IT has returned +64.6% since April’s tariff drawdown vs. +35.5% for the broader index.
The attention economy is intensifying: over $300B in annual digital ad spend competes for finite consumer attention, while AI tools lower content production costs and narrow the gap between large brands and small businesses.
Despite innovation tailwinds, higher CPMs and rising competition for attention may squeeze marketing efficiency, favoring platforms with scale, data, and distribution advantages.
How will AI spending and digital monetization trends influence earnings leadership in 2026? Read the full commentary for deeper analysis.